🏁 Deal Flow: 32 Marketplace Listings (Mar 20)

Start the week with 18 new content site listings at Flippa (w/ verified traffic, 2+ years, >$100/m), 3 at Empire Flippers, 9 at Motion Invest (>$100/m) and 2 at Investors Club. 32 in total, I pick 14.

Hey there 👋,

This week I feature 14 new content site listings out of the 32 (based on my criteria below) that were released across the major marketplaces.

My product The Newsletter Is The Business, where I’m teaching how to funnel your website portfolio traffic into an editorial newsletter in a way where the newsletter itself can become its own business, continues to presell well. The pre-launch price is still $97, going up to $247 next week when it launches.

is now offering due diligence services to subscribers (featured below) and we have a new sponsor Ezoic to thank for this week’s newsletter. They previously sponsored the publication, it’s great to have them back.

Ok on to this week’s listings.

Cheers!

— Richard (@richardpatey)

🚀 Marketplace Listings

For each listing, I look up the website in Ahrefs and give a 📈 if 6-month organic traffic is trending up, a 📉 if it’s trending down, or 🫓 if it's flat.

I also take a quote from the listing page and present it like this

As such these are not my words, you’ll need to do your own due diligence and/or use a service such as Centurica, DueDilio or below.

I then list a couple of 👍 upside wins for each listing from the Top 20 Upside Wins for Website Acquisitions insights report to apply to any new website acquisition. I only feature listings where the majority of traffic is from google search. I do not feature directory sites (which have a large number of pages with relatively thin content) as these are harder to generate upside.

🚩 Colin’s Content Site Due Diligence

Top website investor Colin Ma has 10+ years of experience performing due diligence on hundreds of content sites for himself and clients Domain Magnate, Investing.io, Blackbook Investments, Investors Club, The Website Flip.

He is now offering a due diligence service to subscribers of this newsletter, which will identify red flags and help to eliminate risks. First-time website investors will benefit the most, but his service is also suitable for experienced investors as a second expert opinion. His turnaround time is 3-5 business days with prices starting from just $500.

Just hit reply to this email if interested.

🆕 Flippa Listings

Over the last week, there were 18 new content site listings on Flippa earning > $100/m with verified traffic (GA integration) over 2 years in age. I select new Flippa affiliated broker listings, (or those from sellers I personally know), and am now able to view and include classified (higher value) listings.

Entertainment Site - $1,350,000 asking price (classified)

8 years old website listed by Joe Burrill of JustWebsiteBrokerage

📈 6 Month Organic Traffic Trending in Ahrefs

A 7-year-old content site earning over $500,000 in annual profit. Large Facebook following (200k), Pinterest following (140k).

👍 Upside Wins: Content audit (16,000+ pages in google index), Improve core web vitals (scores an E on GT Metrix)

BoxingGlovesReviews.com - $5,050 current price (auction)

Website listed by Joe Burrill of JustWebsiteBrokerage. 34 bids, $1 reserve, 17 days left at auction

📉 6 Month Organic Traffic Trending in Ahrefs

8yr old High Growth Potential Affiliate Content site, Over 80 Posts in Low Competition Combat Sports Niche Making $453/m Net Profit From Affiliate Commissions

👍 Upside Wins: Add display ads on information pages, Content audit (650+ pages in google index)

📹 Max Out Video Ad Revenue

Humix, by Ezoic, helps your site grow with new visitors, longer engagement, and an added revenue stream from video plays - without the need to create your own videos.

Humix gives website owners access to a growing video-sharing service, while also providing AI technology to optimize streaming video on your website, and maximize ad revenue.

You can customize the video player to your unique brand, optimize for search engines and be in full control of placement. And if you upload your own videos, you can earn revenue from other sites who use them.

Incorporate Humix on your site today and watch your earnings, traffic, and user engagement grow.

🆕 Empire Flippers Listings

There were 3 new content sites listed on Empire Flippers marketplace today.

Pet Care - $324,357

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising, affiliate, and Amazon Associates business created in November 2017 in the pet care niche. The WordPress site features informational and review-type content related to caring for a specific household pet. The site has experienced 137% YoY growth in net profit, drives revenue through multiple channels, and features high-quality content driving an even spread of traffic amongst several top pages.

👍 Upside Wins: Content audit (1,000+ pages in google index), Improve core web vitals (scores a C on GT Metrix)

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising, Amazon Associates, and affiliate business created in April 2017 in the health & fitness, hobbies, and lifestyle niches. The WordPress site features reviews and informative articles about exercising and fitness establishments. The DR36 site has an established revenue history, features high-quality content, and has well-diversified revenue streams.

👍 Upside Wins: Content audit (700+ pages in google index), Improve core web vitals (scores a D on GT Metrix)

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising, sponsored posts, affiliate, Amazon Associates, and digital product business created in April 2012 in the lifestyle, culinary, and home niches. The WordPress site features informational and review-type content related to recipes for a specific type of diet. The business includes four digital products and an email list containing ~30k subscribers, and it requires minimal time to maintain.

👍 Upside Wins: Content audit (700+ pages in google index), Add a popup after visitors have digested the information

🆕 Motion Invest Listings

Over the last 7 days, there were 9 new content site listings that came on the market at Motion Invest earning > $100/m. I feature all those > $5K asking price. Motion Invest recently launched a new Chat With Seller feature.

📉 6 Month Organic Traffic Trending in Ahrefs

1 year and 10 months old smart home website making $2,132 per month via Amazon and Mediavine in the last month is being sold via our Marketplace.

👍 Upside Wins: Content audit (400+ pages in google index), Build high-quality links to boost domain authority (DR7)

📉 6 Month Organic Traffic Trending in Ahrefs

3 years and 2 months old food and kitchen website making $4,168 per month via Amazon, Everflow, and AdThrive in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Improve core web vitals (scores a D on GT Metrix), Add a table of contents to each post

📉 6 Month Organic Traffic Trending in Ahrefs

2 years and 9 months old entertainment website making $547 per month via Ezoic in the last 8 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (8,500 pages in google index), Sitemap optimization

🫓 6 Month Organic Traffic Trending in Ahrefs

12 years old crafts website making $2,940 per month via Amazon, WooCommerce, and Ezoic in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (5,500 pages in google index), Sitemap optimization

📉 6 Month Organic Traffic Trending in Ahrefs

3 years and 5 months old tools website making $270 per month via Amazon in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Build high-quality links to boost domain authority (DR0.2), Improve your Expertise, Authority and Trust

🫓 6 Month Organic Traffic Trending in Ahrefs

2 years and 2 months old fitness website making $2,666 per month via Amazon and Mediavine in the last 6 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (1,200+ pages in google index), Add sticky sidebar widgets

📈 6 Month Organic Traffic Trending in Ahrefs

2 years old audio website making $277 per month via Amazon and Adsense in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Publish more content to achieve topical authority, Add sticky sidebar widgets

🆕 Investors Club Listings

2 new listings at Investors Club this week, and their first Dutch Auction listing last week 13-Yr Old Site in the Psychology Niche - $8k profit/month started out at $699K and is now down to $664,742.

📉 6 Month Organic Traffic Trending in Ahrefs

For sale is a content site monetized by affiliate marketing in the home improvement niche. Revenue has been growing MoM at an avg. rate of 123%. Traffic is trending upwards MoM by an avg. of 36%.

👍 Upside Wins: Build high-quality links to boost domain authority (DR20), Add a table of contents to each post

🫓 6 Month Organic Traffic Trending in Ahrefs

For sale is a content site monetized through display advertising and affiliate marketing. The website has a good traffic/revenue ratio and does not appear to have been hit by Google updates in the last two years. However, first page speed will need to be optimized and content pace will need to be increased.

👍 Upside Wins: Improve core web vitals (scores an D on GT Metrix), Build high-quality links to boost domain authority (DR18)

🛠️ Recommended Tools & Services

One-click AI content that is good enough to publish. Enter a keyword, give the AI some context (optional) and generate 2000+ unique words designed to outrank your competition. Plans start from $150/m for 4 posts.

👉 Sign up (I have) - you get a 20% boost in credits with this link.

Over the last 15 years I've been through a large number of web hosting companies, from the cheap providers right up to the most expensive premium Managed WordPress Hosting. WP Bolt is the only host I've felt that has got my back.

Keeping WordPress installations up to date sucks, use WorkHero (by my buddy Kevin Koskella) so you don’t have to. Plus content creation, publishing, troubleshooting & more all for a monthly package.

📧 Other Online M&A Newsletters

For Online entrepreneurs, marketers, and M&A. Jacky Chou (buying niche sites up to $1m)

For location-independent, acquisition entrepreneurs buying media-based businesses (e.g. content websites).

Never miss another Google update again with the FREE weekly #SEOForLunch newsletter, by Nick LeRoy.

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Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. This newsletter is monetized through affiliate links, sponsorship and a paid membership.

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