Hey there 👋,

Happy Monday!

This week, we have fewer deals on the marketplaces, and we wanted to focus on the status of the current marketplaces. So we did a little market mid-year analysis.

Let’s start with 14 media listings across the major marketplaces,

Plus feature some acquisition news and the market analysis.

Cheers!

Aurelie

From last week’s poll we learned that you guys are most interested in the niche and content quality of a Newsletter, great choice!

Now let’s see what the Marketplace you choose say about you… :)

🆕 MEDIA LISTINGS

🌐 Website | ✉️ Newsletter | 🧑‍🤝‍🧑 Community | 🎙️ Podcast |

📛 Aged Domain | 📱Application

FROM $1K- $30K

1. Home | 🌐 4 Years Old | 💰 - | starter | Ask: $1,850 | on Motion Invest

2. Dogs | 🌐 7 Months Old | 💰 Monumetric | $68/m revenue | Ask: $2,250 | on Motion Invest

3. Kids | 🌐 6 Years Old | 💰 E-commerce, Drop-shipping | $343/m revenue | Ask: $3,200 | on DotMarket🇫🇷

4. Business | 🌐 14 Years Old | 💰 Ads, Affiliate | $381/m revenue | Ask: $10,000 | on DotMarket🇫🇷

5. Kids | 🌐 4 Years Old | 💰 YouTube | $8,000 Annual revenue | Ask: $12,500 | on Microns

FROM $35K- $150K

1. Cosmetics | 🌐 4 Years Old | 💰 E-commerce | $20,015/m revenue | Ask: $125,000 | on DotMarket🇫🇷

2. Relationship | 🌐 3 Years Old | 💰 Mediavine | $2,259/m revenue | Ask: $73,600 | on Motion Invest

3. Social Media | 📱Application - 3 Years Old | 💰 SaaS Subscription | $25,000 Annual revenue | Ask: $120,000 | on Microns

4. DIY | 🌐 3 Years Old | 💰 Digital Product | $440,173 annual gross revenue | Ask: $140,000 | on Investors Club

5. Baby Care | 🌐 2 Years Old | 💰 Drop-shipping | $9,929/monthly revenue | Ask: $83,285 | on Empire Flippers

6. Sports | 🌐 3 Years Old | 💰 Subscription | $8,568/monthly revenue | Ask: $97,065 | on Empire Flippers

FROM $150K- Infinity and beyond

1. Travel | 🌐 2 Years Old | 💰 Affiliate | $67,293/monthly revenue |

   Ask: $2,489, 448 | on Empire Flippers

2. Health | 🌐 2 Years Old | 💰 Shopify | $2,655,806 Annual revenue | Ask: $595,000 | on Investors Club

In a hurry to sell : 

1. DIY | ✉️ 80,000 subs + Facebook community (1M+) | 💰- | Ask: $94,000 | on Duuce

2. Wealth + other Niches | ✉️ 135,000 subs | 💰 Sponsorships, Service | $8,686/monthly revenue | Ask: $90,000 | on Duuce

3. Health | ✉️ 24,043 subs | 💰 Ads, Boost, Sparkloop | $676/monthly revenue | Ask: $6,900 | on Duuce

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🆕 ACQUISITION NEWS

This week, Wix acquired Base44, Maor Shlomo’s 6 months old AI Coding Platform for $80M !!

This acquisition exemplifies the potential for lean, AI-driven startups to achieve significant success in a short timeframe, reflecting the dynamic nature of the tech industry.

Congratulations to all parties involved!

📝 Marketplace Analysis

For you buyers seeking to acquire high-quality digital assets whether it is newsletters, SaaS products, e-commerce brands, content sites, affiliate businesses etc…, the online marketplace landscape offers a variety of platforms.

Each with its unique focus and strengths. And we’ve seen a few key players thrive through the years.

As Duuce embarks on a rebranding journey to better align with our core values, we've analyzed our top five marketplaces to understand their operations, priorities, and where we fit within this evolving ecosystem. Here is the breakdown:

1. Empire Flippers (quality over quantity)

• Founded: 2011

• Active Listings: Approximately 165

• Total Sales Volume: $543M+ across 2,471 deals

• Average Price: $535K

• Total Active Volume Listed: $87.2M

• Focus: Amazon FBA, E-commerce, content, SaaS, and affiliate businesses

• Model: Fully curated with in-depth vetting (90% Rejected)

• Monetization: Success-based commission

Empire Flippers is renowned for its rigorous vetting process, ensuring that each listing meets specific quality standards. This curation results in a more manageable number of high-quality listings, providing buyers with detailed financial data and performance metrics. The platform's emphasis on quality over quantity makes it a preferred choice for buyers seeking established and profitable online businesses.

2. Flippa (deals, deals and more deals)

• Founded: 2009

• Active Listings: Over 5,000

• Total Sales Volume 2024: around $200M

• Average Price: $152K

• Total Volume Listed to-day: $839.2M

• Focus: Wide range including websites, e-commerce, SaaS, and apps and now basically any business at all 🙂 

• Model: Open marketplace with optional upgrades

• Monetization: Listing and success fee plus additional features

As opposed to Empire Flippers, Flippa stands as one of the largest marketplaces for buying and selling online businesses. Its open model allows for a vast array of listings, catering to various budgets and experience levels. While the platform offers a high volume of opportunities, buyers are encouraged to conduct thorough due diligence to identify quality assets.

3. Acquire.com (formerly MicroAcquire)

• Founded: 2019

• Active Listings: Over 1,200

• Total Sales Volume: $500M+ in closed deals

• Average Price: $804K

• Focus: SaaS, e-commerce, and agency businesses

• Model: Self-serve with optional M&A advisory

• Monetization: Subscription-based plus success fee commission

Acquire has rapidly become a prominent platform for buying and selling online businesses, particularly in the SaaS and e-commerce sectors. Its open marketplace model offers a wide range of listings, catering to both first-time buyers and seasoned investors. While the platform emphasizes volume, it also provides tools and resources to assist buyers in their due diligence process and recently acquired MicroAssets.

4. DotMarket (Europe Based and Quality Oriented)

• Founded: 2020

• Active Listings: 100+

• Total Sales Volume: 220+ deals closed per year

• Total Active Volume Listed: around $35M

• Focus: All qualified digital assets, E-commerce, SaaS, Affiliate, Content etc…

• Model: M&A advisory with comprehensive due diligence

• Monetization: Commissions, annual buyer access fee, and consulting services.

DotMarket operates as a traditional marketplace with an emphasis in the services they offer. Their hands-on approach includes thorough due diligence, valuation services, and personalized guidance throughout the acquisition process. By focusing on a select number of listings (90% are rejected), DotMarket ensures a high level of service and successful deal closures.

5. Duuce (growing with ethics)

• Founded: 2020

• Active Listings: 45 newsletters

• Total Active Volume Listed: $3.3M

• Focus: Newsletters across various niches

• Model: Curated marketplace with manual verification

• Monetization: Success fee

Duuce is the only marketplace dedicated exclusively to newsletters. Over the past four years, we've facilitated numerous deals, connecting creators with buyers who value engaged audiences and quality content.

As we undergo a rebranding, our goal is to enhance the platform's premium, curated experience while staying true to our core values: transparency, quality, and simplicity.

Feel free to get in touch to share your feedback with us on what you would like to see in our coming marketplace.

Good luck with your asset search 💪

Enjoy your 4th of July weekend 🇺🇸

Catch you next week!

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links of this newsletter are affiliate links, we believe transparency is part of our code of Ethics, hence the sharing.