🕹️ GG Brokers

Hey there 👋,

Welcome to the Acquire newsletter.

Say what Richard?

2 weeks ago today I launched my M&A Advisory for Content Sites & Media Properties at Acquire.GG.

I'm a Flippa-affiliated broker and doing all deals through the platform (leveraging their awesome new Deal Room to communicate with buyers / investors), but charging no premium - just a flat 5% success fee for a complete white glove service. Indeed, it’s actually 1% less than Flippa is now charging itself for 6-figure listings with the recent price change (but the same for 7-figure listings)!

Why Flippa?

Well, some of you will know I’ve spent the last 6 months there as Director, Investor Community after an acqui-hire of my alts.substack.com and Discord Community.

(For a full breakdown of my history in the website investing / media space check out the about page)

I’m continuing to write the newsletter (subscribe here or visit the most recent post on the Flippa Blog) and running the community (come join) as a partner, and now I’m advising on deals.

I’ve seen what’s coming down the pike over the next few months with the Flippa platform and it’s truly impressive…

My Listings

I’ve now got 3 content site listings live on the Flippa platform totaling $1,715,000 in marketplace value.

And it is true value, as I’m doing things a little differently to existing brokers…

Asking prices with me are actually starting prices for expressions of interest. They are based on what I consider fair market-based valuations, choosing multiples that reflect how strong the asset is and how well diversified the traffic and revenue sources are. They are not inflated in order to accept a lower sales price.

Ok, so here we go. These are all confidential listings (URL hidden, kind of ridiculous to do otherwise in my opinion) so you will have to request access with an NDA.

Deal 1

• Aged content site with 11 year history - over 400 pages / posts in the sitemap

• DR57 site with 7K dofollow referring domains (all organic, no link building has been done by the owner)

• $7800/m profit L3M (41x), $6800/m profit L6M (47x) from affiliate programs, Amazon Associates & Mediavine ads

• 132K total users with over 90K from organic search L30D

• A real brand in the recipe niche - large 77K email list and automated email series (traffic diversification)

• Top page only brings in 5.5% of total traffic (content diversification)

• Potential upside from a content audit - over 2600 pages in the google index.

$320K starting price - Listing URL on Flippa

Deal 2

• Aged content site with 5 year history - 300 pages in google index

• DR55 with over 1500 dofollow referring domains

• $13K/m L6M (30x) and $9,800/m L12M (40x) from affiliate programs, Amazon Associates & Mediavine ads

• 90K total users with 77K from organic search L30D - pageviews up almost 50% YoY

• Top page gets < 20% of total traffic

• Potential upside from collecting emails and building out automated campaigns (not been tried)

$395K starting price - Listing URL on Flippa

Deal 3

• Strong revenue growth - $20.7K/m profit L3M (48x multiple), $17.7K/m profit L6M (56x multiple)

• DR61 with over 1200 dofollow referring domains - 2 redirected domains come with the deal

• 48K new users L30D - 10% organic traffic growth

• 330 pages in google index - top page brings in only 7% of traffic, good diversification

• Potential upside from adding an ad network, and collecting emails and building out automated campaigns (not been tried)

$1M starting price - Listing URL on Flippa

Right that’s it for the first newsletter, you can hit reply or reach out directly at [email protected] and don’t forget to follow me on Twitter where I’m back posting about website investing again (after 2 years deep into the crypto / NFT rabbit hole) such as:

Cheers!Richard