Hey there 👋
Happy Monday! Hope all is well for you.
Let’s get into it.
Cheers,
ACQUIRE THE WEB
Find the perfect digital asset to acquire. 🌍 Website | 🗞️ Newsletter | 🧑🤝🧑 Community | 🎧 Podcast | 📱 Application
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Travel | 🌍 4 Years Old | 💰 Affiliate, Display Ads, Amazon Associates | $2,498 Average Monthly Revenue | Ask: $49,628 | on Empire Flippers
Beauty | 🌍 2 Years Old | 💰 Drop-shipping | $12,976 Average Monthly Revenue | Ask: $236,069 | on Empire Flippers
Business | 🌍 2 Years Old | 💰 SaaS | $21,215 Average Monthly Revenue | Ask: $510,913 | on Empire Flippers
Crypto | 🌍 8 Years Old | 💰 Agency | $80,649 Average Monthly Revenue | Ask: $1,600,000 | on Empire Flippers
Business | 🌍 9 Years Old | 💰 Agency | $239,021 Average Monthly Revenue | Ask: $6,000,000 | on Empire Flippers
Diet | 🌍 2 Years Old | 💰 SaaS | $7,000 Annual Revenue | Ask: $20,000 | on Microns
AI | 🌍 2 Years Old | 💰 Sponsorship | $133 Annual Revenue | Ask: 1,100 | on Microns
Website | 🌍 4 Years Old | 💰 Ads | $120 Average Monthly Revenue | Ask: $3,200 | on DotMarket
CBD | 🌍 6 Years Old | 💰 E-commerce | $417,000 Average Monthly Revenue | Ask: $10,000,000 | on DotMarket
Price drops:
Real Estate | 🗞️ 12,000 subs | 💰 - | Ask: $6,000 | on LetterTrader
Business | 🗞️ 75,000 subs | 💰 Sponsorships | $1,100/m revenue | Ask: $55,000 | on LetterTrader
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ACQUISITION NEWS
#Quite Expensive Domain Name
This week, as you might have seen during the SuperBowl ads, Kris Marszalek, the co-founder and CEO of Crypto.com, acquired the domain name AI.com for about $70 million, paid entirely in cryptocurrency!
He bought it from Arsyan Ismail who acquired it in 1993 for $100 (to match his initials). Talk about a nice ROI!
However, the big reveal and new website left many people skeptical… I guess we will see in the next few months where it goes from here.
Congratulations to all parties involved...still!
Sidenote: If I had bought my initials as a domain name, I could have sold it to what’s now a vodka company.
NEWSLETTER ACQUISITION TIP
Do a seller reputation 'audit'
Newsletters are trust-based assets.
If the founder has a history of burning audiences, spamming, or overpromising, that baggage doesn't disappear when ownership changes.
Subscribers remember, and so do platforms.
What to investigate:
Social media conversations: How does the seller engage with their audience?
Reddit threads and forums: These sometimes contain unfiltered opinions about creators and their businesses
Press coverage: Both positive features and negative exposures tell a story
Past controversies: Public arguments can permanently damage subscriber trust
Additional red flags to watch for:
Subscriber complaints about content quality, unfulfilled promises, or aggressive selling
Refund disputes that signal subscriber dissatisfaction
Plagiarism accusations or content integrity questions that could expose you to legal risk
Engagement manipulation: purchased followers, fake testimonials, or inflated metrics
Buying a newsletter means buying attention, expectations, and history. Make sure it's the kind you want to own!
NEWSLETTER MONETIZATION TIP
Sell your research
You probably read 30, 40, or more articles to write one good newsletter.
Only a handful make it into the final draft, while the rest disappear into bookmarks, Pocket, or a messy notes doc. That “unused” research could become a product.
Package up your "didn't make the cut" links and add a CTA to the end of each newsletter: "Want my full research dump? 10-15 annotated articles I read but didn't use this week—$X one-time purchase."
Or, produce several free curated lists (with different test copy) to gauge popularity.
Offer curated links with some context explaining why each piece mattered, what you agreed or disagreed with, or why it didn't make the cut.
For example: "Great data on B2B pricing, but too agency-focused for this piece" or "Contrarian take on SEO that's worth reading if you're skeptical of conventional wisdom."
Readers aren't paying for the links. They're paying to save time and borrow your judgment.
An alternative to the one-off payment is to let people purchase these as a monthly subscription for $5 to $10/month.
You've already done the hard work, so 10 extra minutes might add another revenue stream.
Until next week, keep building. 💪
Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.