Monday M&A: 35 Marketplace Listings & News

8 new live marketplace listings at Empire Flippers, 5 at Investors Club, 7 at Motion Invest, 15 at Flippa. Plus updates from WebStreet and useful products for website owners.

February 13, 2023

Hey there 👋,

Last week I launched our paid membership, where you can ask and myself our thoughts on potential website acquisitions in a private Discord channel. The feedback has been going well…

You've already helped me dodge a couple of bullets in the 6-figure range 

You can see and sign up for the paid offering by clicking the button below.

It would be great to see you inside.

Cheers!

ps interested in sponsoring Acquire Websites? Check out the opportunities here.

🚀 Marketplace Listings

I look up each listing in Ahrefs and give a 📈 if 6 month organic traffic is trending up, or a 📉 if it’s trending down, or 🫓 if it's flat. I also take a quote from the listing page - these are not my words, do your own due diligence and/or use a service such as DueDilio.

Don’t forget our Top 20 Upside Wins for Website Acquisitions insights report to apply to any new website acquisition!

🆕 Empire Flippers Listings

Pet Care Niche - $380,539

💰 Monetization: Display Advertising

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising business created in November 2019 in the pet care niche. The DR47 WordPress site features informational articles about a wide variety of household pets.

💰 Monetization: Affiliate

🫓 6 Month Organic Traffic Trending in Ahrefs

This listing is for a 3-site package affiliate business created in January 2017 in the music and entertainment niches. The WordPress sites feature ticket information for specific events.

💰 Monetization: Amazon Associates, Affiliate

🫓 6 Month Organic Traffic Trending in Ahrefs

The two WordPress sites feature informational articles on language learning, including tool and resource reviews. The main site is translated into 11 languages and the second site focuses on Asian languages.

💰 Monetization: Display advertising, Amazon Associates, Affiliate

🫓 6 Month Organic Traffic Trending in Ahrefs

The WordPress site features tutorials, guides, and reviews about a specific type of pet and its associated accessories. The well-aged DR37 site receives a steady flow of traffic, has a largely organic backlink profile, and requires minimal effort to maintain.

Gaming Niche - $173,268

💰 Monetization: Display advertising

🫓 6 Month Organic Traffic Trending in Ahrefs

The WordPress site features informational articles about a particular online game. The site has experienced recent traffic and revenue growth, has a strong backlink profile, has low traffic spread across the site, and requires minimal time to maintain.

Technology Niche - $120,425

💰 Monetization: Display advertising

📉 6 Month Organic Traffic Trending in Ahrefs

The WordPress site features articles explaining various topics related to entertainment and technology. Traffic is well diversified across the DR29 site, with no page receiving more than 3% of the total site traffic.

💰 Monetization: Display advertising

🫓 6 Month Organic Traffic Trending in Ahrefs

The WordPress site features recipes, guides, reviews, and informative articles about healthy eating. The authoritative domain has a good backlink profile, has experienced very stable traffic and profits, and has well-diversified traffic sources.

💰 Monetization: Display advertising

📈 6 Month Organic Traffic Trending in Ahrefs

Display advertising business created in October 2010 in the information niche. The WordPress site features informational content and tools surrounding a specific type of language.

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🆕 Investors Club Listings

💰 Monetization: Display advertising- 60% Affiliate marketing- 40%

📈 6 Month Organic Traffic Trending in Ahrefs

The articles on the site are informative, focusing on mental health including specific niches relating to different forms of therapy. This site has a fair SEO presence.

💰 Monetization: Display advertising- 60% Affiliate marketing- 40%

📉 6 Month Organic Traffic Trending in Ahrefs

Apart from a small hit in 2020 and recovery, the site has held relatively steady traffic. It has shown a consistent increase in the number of visits in the last 3 months.

💰 Monetization: Affiliate marketing- 90% Display advertising- 10%

📉 6 Month Organic Traffic Trending in Ahrefs

The backlink profile is moderately toxic and contains several backlinks that need to be disavowed. It is important to note that the service-provided links are niche edit/rental links that search engines often find and penalize.

💰 Monetization: Display advertising- 68% Affiliate marketing- 32%

📉 6 Month Organic Traffic Trending in Ahrefs

For sale is a well-established content site monetized by display advertising and affiliate marketing targeting an interesting health sub-niche of specific hair care issues.

💰 Monetization: Amazon Affiliate and a few niche-specific program

📉 6 Month Organic Traffic Trending in Ahrefs

It does appear that the site was hit severely by the August 2022 Helpful Content Google update. Traffic suffered a steep drop afterward. However, this business has a solid SEO profile and does not require much rehabilitation work.

I actually built and sold a starter site in this niche, I think this space is only going to get bigger.

📰 M&A News & Analysis

WebStreet Performance, Round 5 Deals & Live Q&A

Empire Flippers Capital has now officially renamed to WebStreet and has just released its latest quarterly returns data. There were three content site funds in round one which in aggregate have averaged life-to-date returns of over 20% since Q1 2022.

Round 5 investment deals are now open featuring both new and repeat content site portfolio managers. Learn more about available deals including the operator track record and strategies using this link.

And WebStreet is doing its first Live Q&A this Thursday 2/16 at 11am EST. On the call they will be going in-depth on past fund performance, highlighting their new platform, investment opportunities, and discussing future WebStreet plans.

🆕 Motion Invest Listings

I list every live website that isn’t a starter site.

💰 Monetization: Adthrive, Amazon

📉 6 Month Organic Traffic Trending in Ahrefs

1 year and 8 months old automotive website making $176 per month via Amazon and Ezoic in the last 5 months is being sold via our Marketplace.

💰 Monetization: Adthrive, Amazon

📉 6 Month Organic Traffic Trending in Ahrefs

2 years and 10 months old automotive website making $1,648 per month via Amazon and AdThrive in the last 5 months is being sold via our Marketplace.

💰 Monetization: Amazon, Ezoic, MediaVine

📉 6 Month Organic Traffic Trending in Ahrefs

3 years and 2 months old Gardening website making $663 per month via Amazon (USA), Ezoic and Mediavine in the last 12 months is being sold via our Marketplace.

💰 Monetization: Ezoic, Monetise

📈 6 Month Organic Traffic Trending in Ahrefs

3 years old Solar Power website making $347 per month via Ezoic and Monetise in the last 11 months is being sold via our Marketplace.

💰 Monetization: Amazon, Ezoic

📉 6 Month Organic Traffic Trending in Ahrefs

3 years and 7 months old Wood website making $404 per month via Amazon and Ezoic in the last 6 months is being sold via our Marketplace.

💰 Monetization: Amazon, Ezoic

📉 6 Month Organic Traffic Trending in Ahrefs

4 years old parenting website making $124 per month via Amazon and Ezoic in the last 6 months is being sold via our Marketplace.

11,147+ Affiliate Programs

If you’re looking for more affiliate programs to promote within your content site portfolio, take a look at Affilisting.

You enter your preferences, such as whether you want one-time or recurring opportunities, the type of product you want, and then the categories.

They also publish 10 niche ideas every week.

You get the full database with 11,147+ affiliate programs in 500+ niches for just $99 lifetime access.

🆕 Flippa Listings

Over the last week, there were 15 new content site listings on Flippa earning > $100/m with verified traffic (GA integration) over 2 years in age:

Small content sites ($100/m to $500/m in profit) - currently 58 listings, 6 new listings (5 auction, 1 classified)

Medium content sites ($500/m-$5K/m in profit) - currently 98 listings, 7 new listings (5 auction, 2 classified)

Large content sites (over $5K/m in profit) - currently 22 listings, 2 new listings (0 auction, 2 classified)

👍 Other online M&A newsletters

For Online entrepreneurs, marketers, and M&A. Jacky Chou (buying niche sites up to $1m)

Sign up for stories of founders who have had exits (such as me), industry trends and to know when reports drop, such as 25 Content & Media Companies That Sold.

Want more alternative asset newsletters?

Check out 3 others of mine on domains, newsletters and NFTs, part of the ACQUIRE.GG newsletter network on Substack.

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. This newsletter is monetized through affiliate links, sponsorship and a paid membership.

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