🏁 Monday M&A: 39 Marketplace Listings

We're starting this week with 9 new content sites at Empire Flippers, 9 at Motion Invest (making > $100/m), 17 at Flippa (making > $100/m), and 4 at Investors Club including their first dutch auction.

March 13, 2023

Hey there 👋,

Last week I spoke on a panel at the Handycon conference on marketing decentralized domains. I’ve not covered Handshake domains in a newsletter for quite some time, so did a write-up in my new Digital Asset Investing editorial newsletter (at invest.beehiiv.com - come subscribe), here’s the post.

An editorial newsletter you say?

That’s right, this week’s newsletter is again sponsored by The Newsletter Is The Business, where I’m teaching how to funnel your website portfolio traffic into an editorial newsletter in a way where the newsletter itself can become its own business.

The product will be launching later this month at $247, but until then you can get access at the prelaunch price of just $97. Sales have been going well:

Ok on to this week’s listings, it’s a bumper crop…

Cheers!

— Richard (@richardpatey)

🚀 Marketplace Listings

I look up each listing in Ahrefs and give a 📈 if 6 month organic traffic is trending up, a 📉 if it’s trending down, or 🫓 if it's flat.

I also take a quote from the listing page - these are not my words, do your own due diligence and/or use a service such as Centurica or DueDilio.

I then list a couple of 👍 upside wins for each listing from the Top 20 Upside Wins for Website Acquisitions insights report (in partnership with TreasureHunter) to apply to any new website acquisition.

🆕 Investors Club Listings

Investors Club just announced their first Dutch Auction listing (featured below), where the first bid immediately wins the auction. To better understand how this format can benefit both the buyer and seller, check out their full FAQ here.

📈 6 Month Organic Traffic Trending in Ahrefs

For sale is a website that generates revenue through display ads, and a small percentage is through affiliate marketing. It is a travel guide for both residents and tourists visiting the state of Montana, featuring in-depth guides on the best things to do, places to eat/drink, events & festivals, and plentiful outdoor leisure opportunities.

👍 Upside Wins: Launch a weekly newsletter and offer sponsorships - this website will be capturing a lot of email addresses

📉 6 Month Organic Traffic Trending in Ahrefs

For sale is a website that generates revenue through display ads, and a small percentage is through affiliate marketing. It is a travel guide for both residents and tourists visiting the state of Montana, featuring in-depth guides on the best things to do, places to eat/drink, events & festivals, and plentiful outdoor leisure opportunities.

👍 Upside Wins: Content audit (1900+ pages in google index), Add a popup after visitors have digested the information

📈 6 Month Organic Traffic Trending in Ahrefs

The site generates revenue mostly through display advertising and affiliate marketing. The website's CTAs, internal links, display ads, and affiliate links are strategically placed to provide a smooth and engaging user experience while generating revenue.

👍 Upside Wins: Build high-quality links to boost domain authority (DR19), Collect email addresses and monetize your list

📈 6 Month Organic Traffic Trending in Ahrefs

For sale is a website that generates revenue through programmatic ads and affiliate marketing. Its articles serve as guides to everything Tulum, Mexico has to offer. The website has strategically placed CTAs and relevant display ads.

👍 Upside Wins: Publish more content to achieve topical authority, Build high-quality links to boost domain authority (DR20)

🆕 Flippa Listings

Over the last week, there were 17 new content site listings on Flippa earning > $100/m with verified traffic (GA integration) over 2 years in age. I pick 4 below.

saltedangler.com - $63,500 asking price

6-year-old website listing by Ewen Finser (who I’ve previously interviewed on podcasts such as here) averaging $1,972/m profit.

📉 6 Month Organic Traffic Trending in Ahrefs

A 5+ year old website in the fishing niche, growing YoY, created by a fishing enthusiast and monetized with multiple affiliate channels and display ads.

👍 Upside Wins: Build high-quality links to boost domain authority (DR7), Improve Expertise, Authority and Trust

cakestyle.com - $65,000 reserve

4-year-old website listed by Niche Investor (formerly BlogsForSale.co) averaging $2,348/m profit

📉 6 Month Organic Traffic Trending in Ahrefs

15 year old authority affiliate content site high DA, organic traffic, premium domain, all human written, zero Ai! Tons of high authority backlinks!

👍 Upside Wins: Add (mobile responsive) product comparison tables, Add a table of contents to each post

cherishyourcar.com - $30,000 asking price

2-year-old website listed by Joe Burrill of JustWebsiteBrokerage

📉 6 Month Organic Traffic Trending in Ahrefs

Passive Car Blog with 380 Quality Articles Making $1,223.18/m Profit from MediaVine Display Ads Only (Seasonal Niche)

👍 Upside Wins: Build high-quality links to boost domain authority (DR11), Improve Expertise, Authority and Trust

RootingSteps.com - $65,000 asking price

3-year-old website listed by Mohit Patel of InstaFlip

📈 6 Month Organic Traffic Trending in Ahrefs

A 3.7 Years Old Content Site blog to help users in Rooting their android devices making $1100/Month with Ezoic, AdSense, and Affiliates.

👍 Upside Wins: Improve core web vitals (scores an F on GT Metrix), Build high-quality links to boost domain authority (DR22)

🆕 Motion Invest Listings

Over the last 7 days, there were 9 new content site listings that came on the market at Motion Invest earning > $100/m. I feature all those > $5K asset value.

🫓 6 Month Organic Traffic Trending in Ahrefs

2 years and 11 months old automotive website making $2,432 per month via Mediavine and Ezoic in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Build high-quality links to boost domain authority (DR25), Content audit (1600+ pages in google index)

📈 6 Month Organic Traffic Trending in Ahrefs

3 years and 4 months old audio website making $387 per month via Amazon and Ezoic in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Build high-quality links to boost domain authority (DR15), Improve core web vitals (scores a C on GT Metrix)

PetDogOwner.com - $71,060

📉 6 Month Organic Traffic Trending in Ahrefs

3 years and 4 months old audio website making $387 per month via Amazon and Ezoic in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (2900+ pages in google index), Add a table of contents to each post

📈 6 Month Organic Traffic Trending in Ahrefs

3 years and 2 month old tools website making $684 per month via Amazon in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (600+ pages in google index), Build high-quality links to boost domain authority (DR26)

🫓 6 Month Organic Traffic Trending in Ahrefs

4 years and 6 months old bicycle website making $2,635 per month via Amazon and Mediavine in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (500+ pages in google index), Build high-quality links to boost domain authority (DR4)

📉 6 Month Organic Traffic Trending in Ahrefs

5 years and 5 months old Home website making $509 per month via Amazon and Ezoic in the last 6 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (450+ pages in google index), Build high-quality links to boost domain authority (DR22)

Homebli.com - $9,852

📉 6 Month Organic Traffic Trending in Ahrefs

2 years and 11 months old home website making $313 per month via Ezoic in the last 12 months is being sold via our Marketplace.

👍 Upside Wins: Content audit (450+ pages in google index), Build high-quality links to boost domain authority (DR3)

🆕 Empire Flippers Listings

There were 9 content sites listed on Empire Flippers marketplace today. I only feature listings where the majority of traffic is from google search. I do not feature directory sites (which have a large number of pages with relatively thin content) as these are harder to generate upside.

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a digital product, sponsored posts, display advertising, and affiliate business created in March 2017 in the finance, lifestyle, home, and food & beverages niches. The WordPress site features recipes, tips, printables, and informational articles about meal planning, budgeting, and DIY & crafts.

👍 Upside Wins: Content audit (600+ pages in google index), Add a table of contents to each post

🫓 6 Month Organic Traffic Trending in Ahrefs

This listing is for an affiliate, display advertising, and Amazon Associates business created in August 2019 in the culinary, food & beverages, and equipment niches. The WordPress site features informational and review-type content related to a specific method of cooking.

👍 Upside Wins: Content audit (500+ pages in google index), Add a table of contents to each post

Information - $76,312

📈 6 Month Organic Traffic Trending in Ahrefs

This listing is for an affiliate business created in October 2021 in the information niche. The WordPress site features a search engine that can be used to look up contact details and information. The site has stable revenue, is built on an aged domain, and requires minimal time to maintain.

👍 Upside Wins: Publish more content to achieve topical authority, Add display ads on information pages

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising business created in February 2019 in the food & beverages and home niches. The WordPress site features informational articles based on a particular method of food storage. Traffic and revenue have grown year-on-year, and the site has an organic backlink profile and a good distribution of page traffic.

👍 Upside Wins: Content audit (1200+ pages in google index), Find ways to add affiliate income

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising and Amazon Associates business created in December 2018 in the romance and occasions & gifts niches. The WordPress site features informational and review-type content related to a specific life occasion. The site comes with a solid backlink profile and traffic is well-spread across several pages. This business is well-established in a high-competition niche and requires minimal time to maintain.

👍 Upside Wins: Content audit (600+ pages in google index), Add a table of contents to each post

Technology - $409,681

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for a display advertising business created in February 2018 in the technology niche. The WordPress site features how-to guides and informational articles about technology, and it has been featured on large media sites including CNN, Wiki How, and Yahoo! The business has experienced year-over-year growth in revenue and traffic. Traffic is well spread across the site, with no page receiving more than 1.7% of total site traffic. Minimal effort is required to maintain this business.

👍 Upside Wins: Content audit (1100+ pages in google index), Improve core web vitals (scores a C on GT Metrix)

Pet Care - $793,667

📉 6 Month Organic Traffic Trending in Ahrefs

This listing is for an Amazon Associates and affiliate business created in August 2018 in the pet care niche. The DR50 WordPress site features informational and review-type content on caring for a common household pet. The domain is well-branded and trademarked. This business requires minimal time to maintain.

👍 Upside Wins: Publish more content to achieve topical authority, Add (mobile responsive) product comparison tables

🛠️ Recommended Tools & Services

One-click AI content that is good enough to publish. Enter a keyword, give the AI some context (optional) and generate 2000+ unique words designed to outrank your competition. Plans start from $150/m for 4 posts.

👉 Sign up (I have) - you get a 20% boost in credits with this link.

Keeping wordpress installations up to date sucks, use WorkHero so you don’t have to. Plus content creation, publishing, troubleshooting & more all for a monthly package.

📧 Other Online M&A Newsletters

For Online entrepreneurs, marketers, and M&A. Jacky Chou (buying niche sites up to $1m)

For location-independent, acquisition entrepreneurs buying media-based businesses (e.g. content websites).

Want more alternative asset newsletters?

Check out my 4 others at the ACQUIRE.GG newsletter network.

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. This newsletter is monetized through affiliate links, sponsorship and a paid membership.

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