Hey there 👋
Welcome to the very first issue of The LetterTrader Newsletter.
This intro will be the longest one of the year, promise, but it’s important to set the stage and start fresh.
You’re here because you’re looking to start, grow, monetize, acquire, or exit a newsletter… or you just really like me and want to hang out, which I fully respect 😄
First things first: Happy New Year!
Wishing you health, wealth, and a whole lot of growth in 2026.
Now let’s get into it.
This year, we made a big decision: we’re combining two of our newsletters (Acquire the Web and Newsletter Creator) under one brand and one roof: LetterTrader.
So, what is LetterTrader?
LetterTrader (the new Duuce) is the #1 marketplace for buying, selling, and discovering high-quality newsletters.
The key phrase being high-quality, that's when this newsletter comes in.
Because great newsletters aren’t built by accident (most of the time). They’re grown intentionally, operated smartly, and treated like real assets.
To help you in your journey to success, each Monday, you’ll receive:
1- A handpicked selection of high-quality newsletters and digital assets currently for sale
2- Actionable tips on buying newsletters, deal structuring, valuation multiples, due diligence, negotiation tactics, red flags, and how to think like a disciplined acquirer.
3- Practical advice for operators looking to grow, monetize, and eventually exit their newsletter, from improving fundamentals to preparing for a sale and maximizing valuation.
4-The most important news, trends, and signals in the newsletter and digital asset market.
Whether you’re just getting started or deep in LetterTrading. Think of us as your partner in growth for 2026.
This newsletter is meant to be interactive too; reply, give your opinion, and tell us what you want to see. The more you share, the better we can tailor this to you and connect!
And with that…
Let’s kick off the very first edition :)
Cheers,
GIVE YOUR OPINION
What type of content are you MOST interested in seeing from The LetterTrader Newsletter in 2026?
ACQUIRE THE WEB
Find the perfect digital asset to acquire. 🌍 Website | 🗞️ Newsletter | 🧑🤝🧑 Community | 🎧 Podcast | 📱 Application
Handy Work | 🗞️ 82,000 subs | 💰 Ads | $300/m revenue | Ask: $145,000 | on LetterTrader
Business | 🗞️ 5,500 subs | 💰 Sponsorships | $1,450/m revenue | Ask: $27,500 | on LetterTrader
Travel | 🗞️ 140,000 subs | 💰 Sponsorships, Affiliate, Paid Subscription | $6,245/m revenue | Ask: $85,000 | on LetterTrader
Jobs | 🗞️ 3,018 subs | 💰 Sponsorships | $375/m revenue | Ask: $5,000 | on LetterTrader
Employment | 🌍 5 Years Old | 💰 Ads, Subscriptions | $6,633 Average Monthly Revenue | Ask: $190,218 | on Empire Flippers
Home | 🌍 7 Years Old | 💰 Amazon FBA | $26,201 Average Monthly Revenue | Ask: $201,115 | on Empire Flippers
Culinary | 🌍 5 Years Old | 💰 Affiliate, Digital Product, Info Product, Subscriptions | $60,836 Average Monthly Revenue | Ask: $549,185 | on Empire Flippers
Home | 🌍 3 Years Old | 💰 Affiliate, Backlinks | $1,076 Average Monthly Revenue | Ask: $30,000 | on DotMarket
Virtual Home Staging | 🌍 3 Years Old | 💰 Subscriptions | $10,793 Average Monthly Revenue | Ask: $275,000 | on DotMarket
AI Marketing | 🌍 1 Year-Old | 💰 Micro SaaS | $450 Annual Revenue | Ask: $3,000 | on Microns
BROUGHT TO YOU BY OCEANS:
As you are building or investing in newsletters, you’ve probably hit the same point I see again and again: the business is working, but your time is the constraint.
Not because you don’t know what to do, but because you’re still too close to everything. Ops, admin, follow-ups, execution. Necessary, but not where you create the most value.
This is why I recommend Oceans Talent.
They help you bring in high-quality, vetted operators who actually integrate into your workflow and take real ownership, not just task-based VAs you have to manage. The quality bar is high, the process is clean, and the cost structure makes sense if you care about leverage without cutting corners.
If you’re serious about scaling a newsletter (or a portfolio of them) in a way that’s sustainable and calm, this is a smart move.
👉 Book a call with Oceans Talent.
It’s one of the easiest ways I’ve seen to buy back time without lowering standards.
NEWSLETTER SELLING TIP
Organize your business operations.
Think of this like you're going on vacation and someone needs to cover for you. What would they need to know?
Start by documenting your weekly workflow:
How you research, write, edit, and schedule posts
Every tool you use (email platform, design software, content calendar, even where you store ideas)
Login credentials stored in a secure password manager
Next, capture your key relationships and processes:
Sponsor details: who they are, what you charge, your typical ad formats, when invoices go out (if used)
Team information: any writers, editors, or designers you work with, how you communicate, what you pay them
You don't need a formal document. A simple Google Doc with clear sections will do the job. Just make sure someone could read it and understand exactly how to keep your newsletter running smoothly.
If buyers can see how your systems work, it gives them confidence that they can operate them from day one.
🚀 CLASSIFIED
👑 Empire Flippers - Best marketplace to acquire or sell a Saas or E-commerce, safe process from A to Z. Browse the Marketplace
🗞️ Build a Newsletter That Pays You- I found a 30-day guided sprint that gives you both strategy and application with: 1-to-1 coaching sessions, unlimited feedback, and tactics that lifted open rates by 107% and revenue by 243%. Get the growth you want. Take 60 seconds and fill out this quick form to get started.
🐝 Beehiiv - Get 20% off your first 3 months on any plan + a 30-day trial on one of the best mailing tools out there. Get started now!
🖌️ E-signature - Need to sign documents electronically efficiently? Easy to use? Get 50% extra credit upon your first payment,Try it now!
ACQUISITION NEWS
Meta to buy Chinese founded startup Manus to boost advanced AI
Last week, Meta announced it’s buying Singapore-based AI firm Manus for more than $2 billion, a move aimed at accelerating its development of autonomous AI agents and integrating advanced AI capabilities across platforms like Meta AI and WhatsApp.
ACQUISITION TIPS
Understand what you’re buying.
Not all newsletters are the same. Some are personal projects built around one person’s name and opinions. Others are media brands with writers, systems, and recurring ad deals. Before you start due diligence, be clear on what’s being sold.
Ask the seller:
Are you buying just the email list and brand, or the entire business entity?
Is the audience loyal to the creator, or to the content itself?
Are there other assets included, such as a website, ad relationships, or a social following?
The clearer you are on what you’re buying, the more focused your due diligence will be.
3 Tricks Billionaires Use to Help Protect Wealth Through Shaky Markets
“If I hear bad news about the stock market one more time, I’m gonna be sick.”
We get it. Investors are rattled, costs keep rising, and the world keeps getting weirder.
So, who’s better at handling their money than the uber-rich?
Have 3 long-term investing tips UBS (Swiss bank) shared for shaky times:
Hold extra cash for expenses and buying cheap if markets fall.
Diversify outside stocks (Gold, real estate, etc.).
Hold a slice of wealth in alternatives that tend not to move with equities.
The catch? Most alternatives aren’t open to everyday investors
That’s why Masterworks exists: 70,000+ members invest in shares of something that’s appreciated more overall than the S&P 500 over 30 years without moving in lockstep with it.*
Contemporary and post war art by legends like Banksy, Basquiat, and more.
Sounds crazy, but it’s real. One way to help reclaim control this week:
*Past performance is not indicative of future returns. Investing involves risk. Reg A disclosures: masterworks.com/cd
Until next week, keep building. 💪
Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.
