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- 📈 Top 20 Upside Wins for Website Acquisitions
📈 Top 20 Upside Wins for Website Acquisitions
In this first ACQUIRE Insights Report - brought to you by TreasureHunter - I list the top 20 ways I know to generate upside after a content site acquisition
Welcome to the first ACQUIRE.GG Insights report, brought to you by TreasureHunter, where I’ve put together the top 20 ways to generate upside after a content site acquisition.
Rather than putting this behind a lead magnet or turning it into a paid product, we can thank TreasureHunter for partnering to make it available for free. To ensure you get first access to future reports, subscribe for free below:
TreasureHunter acquires and optimizes content websites while still preserving the site’s DNA that your audience knows and loves. If you’re looking to sell a content site that’s making $300K-$2M revenue over the L12M, TreasureHunter will get back to you with a decision and LOI within 48 hours. You can find their process for sellers here.
TreasureHunter has also just launched a raise on Flippa Invest, where accredited investors can get access to a diversified portfolio of 4-6 profitable content websites. The Fund is aiming to 3x investor capital within a 3 year time horizon and pay out a 15% dividend.
Top 20 Upside Wins for Content Sites
After acquiring a content website from a marketplace such as Flippa, these are the top 20 ways I know to generate upside, to then be able to flip or cashflow for the long run. You can look to apply these Upside Wins to websites featured in the ACQUIRE Deal Flow emails.
1) Content audit
Find pages that have low search traffic and no (valuable) links that you can look to improve, redirect or delete. Having a lower number of higher-quality pages in the Google index can boost site-wide rankings.
2) Publish more content to achieve topical authority
Map out all the keywords required to cover a topic, then feed them into an AI tool such as Content At Scale (or hire human writers) to generate pillar pages and topic clusters.
3) Optimize existing content
Use a tool such as SurferSEO to check content length, add any additional keywords, and pick the right anchor text for internal linking.
4) Reduce keyword cannibalization
Stop pages competing with each other in the SERPs to dramatically boost your rankings.
5) Featured snippet stealing
Steal featured snippets from your competitors to get your content to the answer boxes at the top of Google.
6) Sitemap optimization
Reduce the number of sitemaps to those that only contain the pages you’re trying to rank. SEO plugins such as Yoast can add a lot of unuseful sitemaps.
7) Add (mobile responsive) product comparison tables
To increase affiliate conversions, rank products within a table near the top of your product review pages, as these get the highest click-through rates. Make sure to affiliate link up product images.
8) Add a table of contents to each post
Adding a TOC enables Google to display sitelinks in the SERPs which will get you more clicks.
9) Add display ads on information pages
When you’ve acquired a website that is only monetized by affiliate, boost revenue by running ads on informational articles.
10) Add sticky sidebar widgets
On desktop, the sidebar is prime real estate - add display ads, affiliate offers or your own product.
11) Monetize non-US Amazon locations
You will often see sites listed on marketplaces that are only monetized by amazon.com. Use a tool to bring it all together and monetize multiple geos.
12) Add a popup after visitors have digested the information
Add a popup to grow your email list or direct people to your top offers, just before they’re thinking about leaving.
13) Negotiate higher affiliate payouts
This is something I do as soon as I become a 10 top affiliate for a software product - it’s unlikely they will say no, and it immediately boosts your profit.
14) Add and update the [YEAR] within product reviews
By updating this in title tags at the end of every calendar year, you’ll get more clicks through from search.
15) Improve your core web vitals
The Google Page Experience update introduced core web vital metrics - reduce the amount of load time to improve user experience and rankings.
16) Improve your Expertise, Authority and Trust
Make your about page, author pages and footer look more professional - add social profiles, an address and an email (it’s what real brands do).
17) Build high-quality links to boost domain authority
No matter how good your content is, if you’re in a competitive niche you’re not going to rank top if your domain authority is lacking.
18) Leverage aged domains
This is a higher-risk tactic, but can be a much faster and less expensive way to increase domain authority. Buy an aged domain on a marketplace such as Odys, rebuild the content, let it index and then 301 redirect to the main pages on your website.
19) Collect email addresses and monetize your list
Add optin boxes within posts, your sidebar and popup to build a newsletter (unless you know can make more money running ads or promoting products with that real estate). Use email marketing platforms such as ConvertKit, to build out automated sequences that educate your audience and link to your top pages and offers.
20) Launch a weekly newsletter and offer sponsorships
Launch a free newsletter on Substack and monetize by offering sponsorships to brands in your niche. Then (dependent on the niche) you may also be able to monetize by turning on a paid newsletter subscription. This transitions you from just running a website to building a media company.
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I hope you unlock a lot of asset value by following the above Upside Wins.
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Cheers!
Important Disclaimer: Not financial, investing or tax advice. This newsletter is strictly for information, entertainment and education purposes. Nothing in here is investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Talk to your professional advisors. Do your own research. This newsletter is monetized through affiliate links and sponsorship.
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